Three focus areas to help business navigate never-ending change
Technology is changing the world faster than ever before. As consumers and as business leaders, we now navigate each day with an expectation of change. The digital transformation that is sweeping the economic landscape certainly makes for exciting experiences but also requires businesses to be more agile than ever before and quickly adapt to market needs.
So what should technology leaders do to help the business adapt?
- Be part of strategic decision-making: Today’s technology leaders aren’t just focused on the network and systems. Modern technology strategy is crucial to innovation and should be focused on holistic business adaptability and helping their organization rapidly develop high-quality products and services to drive customer experience. Internal business partners must also leverage technology to accomplish their goals and seize opportunities.
- Know the customer and provide an incredible experience: You don’t have to look far to see major consumer disruption examples, from the way people want to shop, bank and travel. The same is true for business customers. But too often, technology leaders become bogged down in the actual technology and lose track of their customers and what they need. Leaders should be talking to customer regularly to understand the problems they are solving. In fact, 62 percent say delivering an excellent customer experience defines success as a digital-first business. Check out IDG’s 2018 State of Business Transformation.
- Be agile and be fast: Fast-moving change is one thing business leaders can all count on. With blockchain, IoT, big data, and mobile computing becoming mainstream topics, the never-ending “need for speed” will continue fueling transformation. Technology leaders are key players who must strategically guide organizations through disruption and provide the insights and expertise for decisive decision-making to move fast.
So will digital transformation at some point end? Yes and no. With the expectation of never-ending disruption ahead, what will come after the “digital” transformation — the AI transformation or the VR transformation? Whatever it is, change-ready technology leaders who are focused on strategy and embrace a customer-centric mindset will be well prepared to define business outcomes and set the pace to ensure business relevancy and success. And while the “digital” part will inevitably shift at some point, continuing transformation is a safe bet for the future.